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Month: May 2017

IKEA’s successful Indian journey

IKEA’s successful Indian journey

When you are thinking about buying ready-made furniture from the offline shop, then you will definitely be looking for a well-known brand, IKEA. Actually, what happens is that IKEA manufactures the furniture for the people’s need for comfort, affordability, and portability. Therefore, IKEA always gives thrust on the people’s emotion. The reason is that when we are going to buy a product from a shop, then we very much use our emotion ahead of our brain as well. Practically, we…

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