When we want to buy a product, then we immediately look for its company or manufacturer. Actually, we are looking for its logo which will give us immediate influence to buy the product. Practically, we look for the logo of the product maker before making our final decision for purchasing it. You should know that logo tells a lot for the product and its manufacturer. The reason is that it conveys the secret motto of the product and its purpose as well. In this case, you should know more about the secrets of logo. Therefore, you will able to understand the product credibility and its purpose also. Honestly speaking, logo means a visual way to attract the customers without any barrier.
For logo, color is life line. Without color, logo is useless. But it is true that color have to be used in such a way that it can bring live in it. Moreover, you will see that logo with proper color harmony brings some happiness in our mind. Practically, you will feel that perfectly-colored logo will immediately attract the customer’s attention. One this is true that if logo is created with better color matching, then it will bring a lot of business to its manufacturer as well. It is observed that the hues of color like red, blue and yellow is highly visible in the logo design. The reason is that it has big impact on the mind of the customers also.
Actually, every hue has a different impact on the customer’s mind. Therefore, you will able to influence the customer’s buying decision through it. Particularly, you will see that every product theme should be synchronized with its logo creation. The reason is that product theme should play with its logo color. In the business world, red, blue and yellow has been used extensively. The reason is that these color hues have huge impact on the mind of the customers. The reason is that these colors influence the people in the greater perspective which no other visual ways do same as. When you will red for your logo design, then it will pull the immediate attention of the customers. Moreover, you will see that red creates the sense of urgency.
So the buyers will immediately decide its purchasing decision quickly. When you are thinking about blue, then it will immediately create security and trust in a brand as well. Blue is always preferred by men. But red is attracted to women always. If yellow is your logo color, then it will increase cheerfulness and optimism among the buyers. The power of yellow is to attract the window shoppers and impulsive buyers also. As far as color is concerned, you should keep the background simple as possible. Otherwise, it will destroy the aesthetics of the color as well. Suppose your company is manufacturing the beauty products of women, then you should use red more than 75% of total color space in the logo and the rest should be occupied yellow or white.
For logo creation, typography belongs to font manipulation. In this regard, you should keep in your mind that wise application of font in this matter will bring some important facelift about it. Actually, logo with font is unique in its class. Because letter formation sometimes ooze our literacy power as well. Therefore, you have to use and apply typography in such a way that it can reach to every part of our society without any literacy barriers as well. When you are going to create logo with typography, then you should keep in your mind that scaling or distorting font should be done in a careful manner. Otherwise, it will never reach to the people also.
Practically, logo creation consists of color and typography. Therefore, there should be some harmony between them also.